About
Senior experience. Two markets. One standard of performance.
hOvance was founded on a simple belief: the best recommendations are the ones teams can actually implement.

Nabil ABOUL FATH
Founder — Hotel Strategy & Performance
“I don’t stop at the diagnosis. I support implementation and measure what changes.”
More than 25 years of hospitality experience across operations, revenue management, distribution, openings and multi-property performance.
A career built between France and Morocco in international hotel environments before founding hOvance.
That experience shaped a straightforward way of working: establish the facts, limit the number of priorities, work alongside the teams and measure what changes.
Helping hotel decision-makers decide on the basis of facts.
Decision-makers are not short of ideas. What is sometimes missing is a reading clear enough to decide on. hOvance's role is to establish that reading, help set the priorities and support their implementation so the effects can be measured.
France / Morocco
France and Morocco share the same performance requirements but not the same operating realities. hOvance works both markets with the same method and different trade-offs.

France
Operating hotels, repositioning, revenue and distribution optimisation, and transformation of working practices.

Morocco
Openings, commercial structuring, revenue and distribution, and capability building in a rapidly transforming market.
Principles of engagement
- Direct senior involvementThe person who scopes the engagement remains involved in delivery.
- Facts before opinionsData, field observation and interviews come before recommendations.
- Fewer priorities, properly executedAn engagement should produce decisions, not another report.
- Work with the teamsTransformation is built with the people who will sustain it.
- Transfer capabilitiesTools, methods and know-how must remain after the engagement.
